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Our Core Values

Create

Our job is to CREATE opportunities and solutions for our clients. We put our nose to the grindstone and explore new perspectives to get the job done. 

Commitment

 Our staff is COMMITTED to you every season, there is no off season for our staff. We want you to achieve all your goals whether on or off the field of play. We expect the same from our players in that they demonstrate the same levels of commitment in competition and their other pursuits.    

Community

By becoming a Potente athlete you join a diverse and dedicated COMMUNITY that aims to build positive culture. We seek to build life lasting professional relationships with positive COMMUNITY impact. 

Meet the Potente Family

Trevor Zelenock - Director/Player Associate

Lucas Finton - Public Relations/ Running Sports Associate

Lucas Finton - Public Relations/ Running Sports Associate

   After a decade on the ice, Trevor transitioned to a role behind the bench. As a certified USA Hockey Level 4 coach he has developed players from the house to the collegiate/junior levels. 


 Starting the 2024-25 season he served as the Assistant coach of the Motor City Gamblers USPHL under 2023 Willie O'Ree Award Winner, Jason McCrimmon.

   After a decade on the ice, Trevor transitioned to a role behind the bench. As a certified USA Hockey Level 4 coach he has developed players from the house to the collegiate/junior levels. 


 Starting the 2024-25 season he served as the Assistant coach of the Motor City Gamblers USPHL under 2023 Willie O'Ree Award Winner, Jason McCrimmon. At the start of 2025 he joined Oakland University's ACHA program as an Associate Coach. He was also the head of Program Operations for Oakland University ACHA III for multiple years before  he became the youngest GM and Head Coach in MIHL history when he took over the Blue Water Stars in the 2023-24 season. In 2022-23 he was a part of the Utah Outliers support staff that won the USPHL Premier (Mountain) Championship in their last season before moving to the National Collegiate Development Conference (NCDC). 


With sports business education from the University of Michigan and Alaska-Fairbanks. His wide range of experience enables him to offer diverse solutions for our clients.  

Lucas Finton - Public Relations/ Running Sports Associate

Lucas Finton - Public Relations/ Running Sports Associate

Lucas Finton - Public Relations/ Running Sports Associate

A former NCAA Division I  Track and Cross Country athlete, Lucas comes to us with 6 years of professional experience plus a bachelor’s in Journalism and Strategic Media from the University of Memphis. 

Alex Griffel - Athletic Training Associate

Lucas Finton - Public Relations/ Running Sports Associate

Luc Roberts - Goalie Development Consultant

 A prior hockey and football athlete, Alex comes to us as a NSCA-Certified Personal Trainer and NASM-Certified Nutrition Coach. He also is working on his Kinesiology degree from Michigan State University. 

Luc Roberts - Goalie Development Consultant

You?! - We're always open to having new faces join our team

Luc Roberts - Goalie Development Consultant

Luc's connections and knowledge of the hockey development pathways plays a vital role in his ability to propel his clients to the next level. He previously played at the high school and college level before working as a goalie coach for various clubs in Michigan.  

You?! - We're always open to having new faces join our team

You?! - We're always open to having new faces join our team

You?! - We're always open to having new faces join our team

Priority will be given to interested parties with the following:


Education & Experience in: 

  • Business, Management, Marketing, etc.
  • Sports/Operations
  • Real Estate
  • Law


Competitive Athletic Experience in:

  • Men or Women's Hockey
  • Football
  • Baseball
  • Association football(Soccer)
  • Boxing/MMA
  • E-Sports


Please email your resume and cover letter detailing your qualif

Priority will be given to interested parties with the following:


Education & Experience in: 

  • Business, Management, Marketing, etc.
  • Sports/Operations
  • Real Estate
  • Law


Competitive Athletic Experience in:

  • Men or Women's Hockey
  • Football
  • Baseball
  • Association football(Soccer)
  • Boxing/MMA
  • E-Sports


Please email your resume and cover letter detailing your qualifications and interest in joining the Potente Sports team to mypotentesports@gmail.com





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